The Textile industry has shown a steady revenue increase in recent years. Some European Apparel buyers and distributors have re-oriented their purchasing strategy away from Asia to focus on nearby markets such as Morocco, Turkey, or Tunisia. With a business-friendly and welcoming environment, special economic Industrial zones, and parks, Morocco is attracting huge Foreign investments as it moves to increase production in its Industries. Morocco's free-trade agreements and infrastructure network (Port of Tangier, free-trade zones) have transformed the country into a production and export platform for Europe, the United States, and the MENA region with lead times between four and six weeks.

A major part of the textiles sold in Europe is produced in Asian countries, like China, Bangladesh or Vietnam. Yet new producers have begun to emerge in recent years and Morocco is becoming increasingly important. It is already the third biggest producer for Europe and there are many advantages the factories there have over their Asian competitors.

The Textile & Leather industry of Morocco will see robust growth in coming years due to the Government’s active initiative and focus on the textile industry as its priority, to double the jobs in the garment industry and further develop its exports.

Morocco is recognized today as a major player in fast fashion because of its long-standing and established experience with the biggest vertical fast fashion brands and retailers in the world. One of its major competitive advantages lies in its proximity to Europe, and therefore its ability to react immediately to new trends to be delivered within a short time.

46th Dye+Chem Morocco International Expo 2024 will be a one-stop marketplace of Morocco and entire African Manufacturing nations for Dyestuff and Chemicals business. Exhibitors from around the world will present their up-to-date products extremely useful for the development of the Textile and Leather Industries of Morocco and Africa, industrial use, and other various applications. The Show will be fully equipped with all ranges of Dyestuff and Fine & Specialty Chemical products enhanced with the latest technology, which will set a new definition to satisfy the growing demand of Moroccan and African buyers.