Located at the apex of North-west Africa and across the 14 km Strait of Gibraltar from Spain, the Kingdom of Morocco is the Regional and International hub, having benefitted from its advantageous geographic location at the crossroads between Europe and Africa, it has served as a very important Business hub between Europe, Africa, and the Middle East.

Morocco has not only deepened its economic and security ties with the EU but also with the Gulf states and China. Morocco's free-trade agreements and infrastructure network (Port of Tangier, free-trade zones) have transformed the country into a production and export platform for Europe, the United States, and the MENA region with lead times between four and six weeks.

According to the Oxford Business Group 2018 report on Morocco, it is North Africa’s most politically and economically stable country. Being a Business hub for the EU and most African countries, it could be internationally competitive in sectors such as Textile production, Automotive, electronics, aeronautic, agro-industrial processing, and offshoring services. The report stated Morocco as an attractive manufacturing center. 

Morocco has been able to establish a solid network of international trade agreements, encompassing free trade deals with Canada, the US, and Turkey, as well as being a part of the European Free Trade Association. Trade between the EU and Morocco reached €53.3 billion in 2022. The EU's imports from Morocco amounted to €21.7 billion and were led by transport equipment (€5.1 billion, 23.5%), machinery and appliances (€4.6 billion, 21.2%), and textiles (€3.1 billion, 14.3%).

Morocco is considered a developing country by international standards. The country is forecast to see some sustained economic progress over the short to medium term with a 5.7% compound annual growth rate by 2020 and beyond, according to Euromonitor. This growth is largely stimulated by domestic demand, and Morocco is on track to see continued improvements in its economic performance due to a combination of government policy measures to enhance the business climate, focused expansion of middle class and improvements in competitiveness.

Morocco’s status as a trade hub is bolstered by its trade agreements with the Persian Gulf, Mediterranean, and African nations, the United States of America, and the European Union. Morocco currently has duty-free access to a market of 55 countries representing more than one billion consumers and 60 percent of world GDP.